The Benefits of a Verification Badge
In a hyper competitive world, it’s important to set yourself apart. A verified page will do that and help bring you the following benefits:
Instant credibility to your business page.
The most noticeable benefit is the gray check mark that appears next to your business name. Similar to the blue check mark that verify official pages for public figures, it communicates to people who see your page on Facebook that you’re a legitimate business.
Users will know they’re getting updates directly from your business rather than from a fan account or another unofficial source.
For larger businesses (or franchises), this can be a way to differentiate yourself from special interest groups, unofficial pages or those managed by a 16-year-old kid in his parent’s basement.
If users want to talk directly to your business about complaints, returns, or general customer service needs, they’ll know they’re in the right place.
Every Facebook page displays an average customer response rate (determined by how quickly an admin responds to messages). If a prospective customer lands on your verified page, they will know that you take customer service seriously.
Your Facebook page will rank higher in search results.
When people search for pages related to your business within Facebook, a verified page will show up first. That means more Facebook traffic to your business page.
How to Verify Your Page
- Click Settings at the top of your Page
- From General, click Page Verification
- Click Verify this Page, then click Get Started
- Enter a publicly listed phone number for your business, your country and language
- Click Call Me Now to allow Facebook to call you with a verification code
- Enter the 4-digit verification code and click Continue