SUCCESS STORY

A collaborative committee representing 12 Houston medical institutions came together to deliver research-driven best practices to area nurses. The collaboration, which included MD Anderson, Methodist Hospital and Memorial Hermann, did not have any branding, an online presence or a marketing plan. Three months later, they welcomed more than 200 nurses to their first conference

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THEIR STORY

A collaborative effort to deliver evidence-based best practices to nursing professionals

Nursing Science At Bedside Conference is a novel intra-organizational collaborative conference representing the efforts of multiple organizations within the Texas Medical Center to promote inter-professional research and application of science to clinical practice. The conference focuses specifically on the translation of science to practice at the point of care delivery as it relates to nurses engaged in the care of patients.

THEIR GOAL

Create awareness for their inaugural conference

The committee’s primary goal was to create awareness and encourage registrations for the NSAB conference.

OUR SOLUTION

Reach professionals where they already are

With less than 90 days to market the conference, we first needed to create a unified brand that attendees could easily recognize year after year.

Nursing Science at the Bedside was created. We designed logos, created brand standards (branded colors and fonts), built a website and created a digital foundation for the organization’s future communications.

After the digital assets were in place, we leveraged Facebook and Twitter advertising to reach area nurses and drive traffic to the conference website and Facebook event pages.

Our advertisements communicated conference details, attendee benefits, speaker and agenda announcements and continuing medical education opportunities.

In addition to paid advertisements, we also executed an email marketing plan to reach various workgroups within the institutions.

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THE DATA

Targeting a ready-made audience

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Monthly active Facebook & Instagram users in Houston who are nurses

Traditional marketing entails a lot of hope. That’s not the case with digital marketing. On Facebook & Instagram, we targeted 45,000 active users who are nurses. We then delivered advertisements about the conference to ensure we delivered the right content to the right people. That means you’ll never have to guess again.

THEIR SUCCESS

Massive awareness and a growing online community

While success can be measured by the number of nurses who attended this conference, it’s important to look at the long-term benefits the NSAB will receive as a result of this campaign.

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SERVICES USED

Photo Ads

Capture attention with engaging ad creative.

Remarketing Pixels

Measure activity and conversions for your ads.

Custom Audiences

Reach existing contacts on Facebook.

Lookalike Audiences

Deliver ads to people similar to your customers and contacts.

I have had the tremendous privilege of working with Metamedia Creative Co. on the media platforms for two conferences this year. Justin is always professional, collaborative, and impressively followed up with busy healthcare providers also engaged in conference planning. He worked collaboratively with large team of stakeholders to ensure the content and visuals were developed to the approval of the planning committees and was instrumental in developing a multi-faceted approach to social media advertising for both conferences, resulting in excellent attendance. I highly recommend him for these and other services and look forward to working with him again in the future.
Kelly Faltus
Director, Nursing Research and Innovation, MD Anderson Cancer Center

START MARKETING YOUR EVENT TODAY

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